Saturday, March 18, 2006

Not any own ideas left?

So, I am still at the conservative conference in Jönköping, but must report right away that the conservative party is about to start a new campaign (billboards, ads in newspapers, etc).

"New", however, is not the right word here. The conservative party, and the agency Storåkers, have stolen the latest social democratic campaign (developped together with the agency Acne). The newspaper Dagens Media is reporting this today (here), where you can also see how close the two posters look.

To me this seems somewhat desperate. Why not talk about the political proposals, and/or present an original idea? And how come the agency Storåkers agreed to put their name behind a stolen idea?

4 Comments:

Blogger Anna, Fair and True said...

There must be some point to it, but I agree, it just looks like they are boring and don't have any ideas of their own. And aren't campaigns protected like brands or similar?

18/3/06 23:17  
Blogger Emma Lindelöf said...

This comment has been removed by the author.

20/3/06 15:09  
Blogger Claes Nordmark said...

Thanks for finding me the picture Eric! And I agree with you that it looks like the conservatives are running out of ideas.

And by the way, why wote on a pale copy when you can get the real thing?

20/3/06 22:09  
Blogger Eric Sundström said...

The answer: go for the real thing!

28/3/06 18:28  

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