As I have written about before, the Tories now have a new party leader – David Cameron. In a rather short period of time he has taken a lot of different political positions, normally depending on the audience he is talking to. He is also trying to establish himself as the new, fresh alternative. Does it sound familiar to Swedish voters as well?
In the campaign, David Cameron is portrayed as a chameleon, and the song used in the TV-ad is – of course – Boy George’s ”Karma Chameleon”. You can watch the campaign site and the TV-ad here.
The campaign would probably be too tough for a Swedish audience, but my thoughts wandered to Sweden’s “new Moderates/Conservatives”. Changing colors all the time, but still true blue when it comes to real politics.
Already in 2004 I argued that the Swedish Social Democratic party should not use a flip-flop campaign against Reinfeldt, but rather point out that their policy proposals are as right-wing as ever. But the Labour campaign is a funny and intelligent way to use flip-flip in order to illustrate that the Tories haven’t changed.
After all, Labour still knows how to do it.